The Next Center | Lakeshore Advantage
The Next Center will consist of a three-story, 20,000-square-foot, state-of-the-art facility strategically located on the corner of College Ave. and 7th Street in downtown Holland. The Center will provide a collaborative space for startups, established businesses, and research institutions to come together on the first floor in its business incubator and community education spaces. Its second and third floors will be home to the headquarters of Lakeshore Advantage and an established business tenant that complements the ecosystem, respectively.
Lakeshore Advantage has supported product and technology startups with entrepreneurial programming since 2015 when the Holland SmartZone was established. The program, now known as SURGE powered by Lakeshore Advantage, currently boasts 38 members and has supported hundreds of concepts since its inception. Providing support for startups is part of the economic development organization’s strategy for developing a diversified regional economy and empowering the region to thrive in a rapidly evolving global economy.
“Entrepreneurship can’t be hidden; it can’t be tucked away”, said Jennifer Owens, President of Lakeshore Advantage. “We need to make a visible, accessible statement that the entrepreneurial ecosystem is alive, well, and growing—and come on in and be part of it!”